This particular project focused on working to my team’s strengths. It’s not every day you get the dream team. After my success with the MINI RAY competition, it was time to dig deeper to see what we could achieve.
After public discussions with Zooper Dooper on their Facebook, we were given the challenge to create something with a little Umph. This meant analysing their current market and client basis to develop a relatable and creative piece for their distribution on social media channels. This particular piece was developed to coincide with their ‘Summer Ready’ campaign.