Top End Tutors branding and online presence was curated around simplicity. With both the physical representation of the brand and the website design with UX & UI. The branding originated from the notion of the geo symbol as the whole online booking process for tutors is based on location. The colour palette chosen was simple yet playful. All of the design elements from the website to the social media have been specially chosen and remain consistent. This will help establish the brand as a whole and provide a visual dominance over its competitors in the Northern Territory.
The website displays information in a clear and concise manner, ensuring all of the applicable UI elements are consistent. Considerations were also given to hierarchy, colour, the goals of the users and responsive design. Custom icons were created throughout the website for banners, icons and branding elements.